Note: For more
information about the Am I Hungry? Mindful Eating program, visit
www.AmIHungry.com or my website.
Do you ever feel like your subconscious drives your food
choices with little or no intervention from your more focused, rational
thoughts? If so, Pizza Hut seems to be hoping you like making food decisions
that way, because the new menu encourages being guided by your subconscious.
From a recent article and seeing a clip on The Colbert Report, some fancy
technology is being used with Pizza Hut's new electronic menu, tracking how
long you look at particular toppings. The system gives more weight to the ones
you look at longer, and based on that, the menu suggests what you should put on
your pizza.
It's an intriguing idea, but this approach concerns me for a
number of reasons. One problems, as Colbert noted, is the menu has no way of
knowing why you might look at
something longer. Is it really because you'd love it? What if you're trying to
figure out what it is? What if it reminds you of something else, possibly even
something you dislike?
I also wonder how this could possibly work with multiple
people, if you're sharing food and need to compromise on a type of pizza.
My biggest concern, though, is that we're all very
susceptible to ads and marketing. If we see a commercial for something, or hear
someone else talk about a food, we may suddenly think we want it even if we're
not truly very interested. Images and smells are especially enticing and stick
in our minds, so we could end up with something we don't even want.
On the flip side, my training both as a health coach and facilitator
for the Am I Hungry? Mindful Eating program encourages determining what you
want before looking at the options.
This may, of necessity, involve closing
your eyes to better focus internally on what your body is telling you. Only
then would you look for a choice that most closely matches what you want and need.